All you need is..Design Thinking
Design thinking is hot & has somewhat of a star status….and that’s fully justified!! Design thinking is helping organizations to emphatically uncover needs of customers, users and employees and design the appropriate solutions. This is a story about how design thinking builds on the strengths from design and brings empathy into organizational & innovation processes. All you need is design thinking!
Arnoud Koning is passionate about design thinking which he first experienced within the global business services organization of Procter & Gamble. Since several years, he worked with applying design thinking in different business contexts and he started teaching design thinking and facilitation skills both inside P&G and together with the Design Thinkers Academy.